People are starving worldwide, while food is wasted and thrown away as garbage. This is neither socially, ecologically or economically sustainable. Brödgruppen is a grassroot organization who made it their job to take care of bread that would otherwise be thrown away from cafés and bakeries in Malmö. The bread is then handed out to people in need, often through different venues for refugees and newly arrived swedes. Brödgruppen works in a self-organized manner, meaning many of its members have experience as a refugee them selves.
Visual identity and website through co-design, focused on both external and internal communication within the organisation.
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Bachelor thesis project